Pre-event qualification and appointment setting
A key success factor for any sales event is ensuring that the right people visit your stand and are dealt with professionally by the sales force. Therefore the needs are:

• Identification of target group of prospects
• Invitation to the exhibition with special VIP status
• Follow-up to ensure they are attending
• Booking time and date appointments with specific salesmen

The amount of this will depend on the size of the exhibition and the sales target for the event.