Event sales/marketing database entry
Any exhibition is a busy and stressful affair. It is essential to gain information for future reference and marketing use. Information can be gained via a simple collection of business cards or automatic electronic swiping systems provided by the exhibition organisers. This Information then needs to be formed into a data base for a speedy response.

Therefore the needs are:

• Lead generation questionnaire for the salesman to fill in with the prospect
• Data entry into a database and/or CRM system
• Report generation on a day-by-day and cumulative event basis