Post-event lead generation and follow-up
After the exhibition it is a race to convert prospects into sales. The speed of response is essential to gain the orders ahead of competitors. Therefore the needs are:

• Direct Action, follow-up item to thank the prospect for there visit
• Qualification of leads to home in on hot prospects that needs attention now and others that can to be put on a 2nd tier.
• Appointment settings for the hot leads for the sales force to close.