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corporations all over the world, marketing research is
deemed vital by senior management who strive to maintain
market edge.
Product launches; perceptions, trends and competitor
analysis; price sensitivity; special marketing intelligence
investigative assignments, are regular foundations of
our research projects - but the scope is unlimited.
A supervisor is assigned to each project, as part
of our set-up process, this is put in place and is regarded
as essential, as that person will be trained in product
knowledge and relevant aspects of the client company
and its specific market. If necessary, amendments to
the questionnaire are recommended. This is the beginning
of our quality control process.
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